Google AdWords
Google AdWords is one of the most popular SEO advertising tools around and for good reason. Have you seen the paid search results that show up when you Google something? That’s what AdWords does. Sign up for the service and give them the keywords that your customers will be looking for. Then, when someone searches those terms, your site will show up as a paid search result. If you want your site to show up for the right customers, this is the tool you want to be using.
Pros:
- - Outrank Competitors On The World's Largest Search Engine
- Adwords Ads Build A Larger Audience For Your Business Or Brand
- Google Ads Are Faster Than SEO
- Adwords advertising can be scheduled to reach the right people at the right time
- Adwords Are 100% Measurable And Scalable
Cons:
- - You fail to target the right audience
- You have to act reactively, not actively
- You are forced to wait
- You need the required manpower
- You can’t segment properly
Price:
Based on budget cap