Google Search Console
Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.

Features
Google Search console measures:
- Clicks
- Impressions
- Top Pages & Queries
- Countries
- Devices Used
Pros:
- - Reports detail accurately of the current performance
- It is capable of sampling out SEO issues to improve your ranking.
- It constantly tracks search results
Cons:
- - Hard to recrawl URLs using the inspection tool.
- Reports highlight so much data making it hard to follow up during analysis.
Price:
Free